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IoT-Driven Demand Surge: Low-Power Positioning Modules Open New Blue Ocean
21 Nov 2025 News
In 2025, NB-IoT/LoRa low-power IoT positioning modules boom, adopted by Quectel and u‑blox, with domestic firms launching cost-effective products amid a $22B 2028 market forecast and standard/coverage challenges.
The rapid development of the Internet of Things (IoT) has triggered an explosion in demand for low-power positioning modules, opening up a new blue ocean market in asset tracking, smart logistics, and smart agriculture. Unlike automotive and consumer electronics applications, IoT positioning modules require ultra-low power consumption, long battery life, and low cost to adapt to massive, distributed terminal devices.
In 2025, low-power positioning modules based on NB-IoT and LoRa technologies have become mainstream. Quectel's BC95-GL module integrates GNSS and NB-IoT functions, with a standby current of only 2μA and a battery life of up to 5 years, widely used in container tracking and agricultural asset management. u‑blox has launched the ZED-F9R module, which adopts adaptive power management technology, reducing power consumption by 30% compared to previous generations while maintaining meter-level positioning accuracy. Domestic enterprises such as Hi-Link and Fibocom are also accelerating the launch of cost-effective products, with prices dropping to below $15 per unit, promoting large-scale application in low-value IoT scenarios.
The market growth potential is enormous. According to Industry World forecasts, the global IoT low-power positioning module market size will reach $22 billion by 2028, with a compound annual growth rate of 28.5%. The Asia-Pacific region is the fastest-growing market, driven by the development of smart cities and e-commerce logistics in China and Southeast Asia. However, the industry faces challenges such as inconsistent communication standards and insufficient coverage of low-power networks. With the integration of 5G IoT and satellite Internet, low-power positioning modules will achieve wider coverage and higher accuracy, further unlocking the potential of the IoT market.
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